Sunday, 27 April 2008 22:25
The Future of Coach Company Owner Depends On Fuel Saving and Increase in Brands Value
Over 700 coach company owners are operating within passanger transportation business with more than 11.000 coaches in Turkey. However, coach company owners, who carry the responsibility of passengers everyday, are not content with their lives nowadays. The passanger volume is decreasing since the airline companies increase their number of flights all over Turkey and reduce their prices. Coach companies are challenging with their rivals from airline companies on one hand, and with other coach companies on the other hand, in…
Monday, 17 December 2007 22:25
Listening Customers More, Earning More
According to the researches, 80% of total sales volume is usually made to %20 of customers by the companies. The companies aiming to increase their revenues are trying to focus on those top-customer category and increase the volume of the sales to be made this customer category. However, the companies focusing on top customer category overlook the customers who can not use their purchase potential due to their displeasure regarding service quality. According to the study performed in 2006 by…
Sunday, 29 July 2007 22:25
Customers Are Our Benefactors, But Are They All Profitable?
Companies strive to increase the sales of their products and services and obtain higher income levels by focusing on marketing activities and operations in our highly-competitive world. However, there are indicators other than having a wide range of products, reaching large numbers of customers and increasing sales volumes via marketing activities to be deemed as a major company. In other words, the size and content of balance sheet is not so expressive for customers. Profitability and efficiency are also main…
Saturday, 05 May 2007 22:25
Aftersales-Oriented Instead Of Sales-Oriented
This year, the sales volume within automotive industry is lower than the previous year. In parallel to decreased vehicle sales volumes, competition among manufacturers and among the models of the same manufacturer is getting firmer everyday. The results of this firmer competition can be observed by everyone who is aware of the conditions around: authorized dealers have less profit, make sales at a loss, tell about their complaints and problems and try to increase their service and spare parts income…
