After determination of business model to be applied in order to increase the value of company, organisation of aftersales services should be implemented meticulously and precisely to apply the selected strategy and benefit from the advantages within the sector. The fiercest step of creation of organization is the determination of internal efficiency/productivity and external flexibity levels of organisation. Internal productivity/efficiency, functionality of organisational efficiency, and external flexibity are inversely proportional concepts. In other words, when internal productivity/efficiency rises, external flexibity…

The executives of companies operating in the field of aftersales services can try to increase the value of their companines through new strategic plans. Changes within the market, oppurtunities, probabilities and possibilities, competitors and rivals, brand new technologies, applicable laws and legislations, environmental issues shall be determined and studied in order to implement strategic plans of executives successfully. Developments within the market shall be perceived immediately and also commented for further strategies for the sake of company’s success. The company,…

İlancılık, the first advertising agency in Turkey, narrates its adventure from 1909 within the book “Birth of Advertising in Turkey”. This book is a reference book including precious and unique memories of doyanne advertiser İzidor Barouh.The firsts such as starting point of advertising in Turkey, foundation of first advertising agency, how two world wars influenced advertising sector and advertisers, birth of column-centimeter concept, boradcasting of first radio, cinema and TV commercials, usage of mobile sandwich advertising signboards (billboards) and posters,…

Activities of each company, which makes great success on aftersales services, are constructed on a stable and strong business model. “Business model” is not a same concept with “strategy” even if many people use both concepts for the same meaning. The game of the rule in business life is to ensure a higher R.O.C.E (return on capital employed) than C.O.C (cost of capital), in other words (R.O.C.E >= C.O.C) equation. Business model defines business performance system of a company, in…